How to apply the Influence Principals by Robert Cialdini to grow your Dental Practice with Angus Pryor

Key Points at a Glance

  • Angus Pryor, Dental Profit System, in conversation with Naren Arulrajah
  • Has been a drummer, diplomat, developer and a ‘drug pusher’ (Pharmaceuticals)
  • The 6 Principals of Influence – Robert Cialdini
  • Reciprocity: giving to receive
  • Commitment & consistency
  • Social Proof to grow your business
  • Become an authority figure
  • Liking: doing business with those who like you