How to apply the Influence Principals by Robert Cialdini to grow your Dental Practice with Angus Pryor
Key Points at a Glance
- Angus Pryor, Dental Profit System, in conversation with Naren Arulrajah
- Has been a drummer, diplomat, developer and a ‘drug pusher’ (Pharmaceuticals)
- The 6 Principals of Influence – Robert Cialdini
- Reciprocity: giving to receive
- Commitment & consistency
- Social Proof to grow your business
- Become an authority figure
- Liking: doing business with those who like you